Articol: Sneaker Industry Anniversary Drop -
Sneaker Industry Anniversary Drop -
Acest articol vine mai târziu decât plănuiam. Ne-a luat ceva sa ne gândim ce sa scriem despre acești 3 ani care au trecut. Andrei si Bogdan, fondatorii SNKRIND, voiau sa il scrie ei dar apoi au renunțat asa ca a ajuns in grija mea.
Eu sunt singura fata de la SNKRIND. Lucrez aici de un an. Vlad, verișorul meu mai mic, fusese deja recrutat la primul Sneakers & Burgers. Eu abia ma lăsasem de facultate iar ei aveau nevoie nevoie de un social media worker/ event planner/ full time nanny si Vlad s-a gandit ca sunt persoana potrivită (si ii sunt profund recunoscătoare pentru asta).
Sunt dificila, enervanta, prea energica. La asta se adauga daddy issues, câteva vicii si frica de interactiune cu oamenii. Ei m-au luat asa cum eram si mi-au oferit o slujba si o familie. I-am stresat, am urlat, am plâns si am ras in anul asta. SNKRIND a fost pentru mine aer proaspăt, intr-o perioada in care nu aveam prea multe.
De ce va zic vouă toate astea? SNKRIND face 3 ani. Voi mereu vedeți pe rețelele de socializare doar ce va las eu (because that’s my job) sa vedeți. Acum vreau sa aflați povestea din interior.
Andrei si Bogdan au pornit aceasta „afacere” din pasiune (de aici si „from passion to industry”). Le plăceau „adidașii” dar in România nu aveau acces la tot ceea ce voiau sa cumpere asa ca au zis sa le dea șansa romanilor la „sneakers ca in afara”. Inițial a fost la unul dintre ei in casa, dupa au găsit un sediu mic, l-au luat pe Vlad si au dat drumul la treaba. Ei au fost cei mai surprinși de cat de repede a putut sa crească business-ul. Au fost uimiti câți romani așteptau ca acest segment sa se dezvolte si aici. Nu fac pe șefii, asculta, dau importantă ideilor si părerilor noastre de parca sunt ale lor. De ce? Pentru ca își dau seama ca Sneaker Industry a fost facut de oameni pentru oameni. We are all the same.
Cand si-au dat seama ca ar vrea niste haine blana, cu niste grafici de sa iti ia ochii l-au recrutat pe Victor/Cofetăria/Vizzy/Diego. Prunc al agențiilor, la fel de întreg la cap ca mine (NOT). Am facut doar haine pe care le-am purta si noi.
Colecția aniversara din acest an reprezintă simplitatea. Culori pastelate, in 5 nuanțe pentru ca suntem toți diferiți dar la finalul zilei suntem toți oameni. Am vrut sa fie cat mai curată asa ca am ales produsele cele mai definitorii: Tees and crewnecks. Fiind singura fata intr-un loc unde exista doar îmbrăcăminte masculină, a trebuit sa adaptez item-urile la nevoile mele si astfel a apărut prima colecție pentru „duamne”. FRESH. SIMPLE.
Ce vrem de acum? Am vrea un magazin al nostru, event-uri mai multe, mai multe produse, haine fresh cu tineri blana, colaborări hal. Ce o sa se întâmple? Habar nu avem dar va asiguram ca o sa facem tot ce tine de noi sa ajungem unde ne-am propus. De la zillion in sus!
Sneaker Industry Anniversary Drop: Tonals urmează sa fie disponibilă pe www.sneakerindustry.ro In aceasta seara la ora 24:00.
Prices:
Tees 99 Lei
Crewnecks 159 Lei
Women's Crop Hoodies 179 Lei
____________________________________________
Photo credits: Nicolae Anghel
Modele: Cristian Roncea,
Scris de: Silvana Marica
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